Ellie is a former Senior Buyer who has worked across Womenswear, Lingerie, Swim and Nightwear categories. She joins WE are COCO as Global Partnership Manager for Europe and the US.
With a buying career spanning over 15 years, Ellie’s skills and expertise cover a wide range of areas within the fashion industry, from product development and brand partnerships, through to buying strategy, collection curation, visual merchandising and sales analysis.
She has a strong eye for identifying emerging fashion brands and works with brands to help them grow and achieve their goals, through both consulting and making connections for them with Buyers in some of the world’s largest retailers.
As well as working with WE are COCO and recognising new fashion brands, Ellie is very passionate about sustainability and recently completed a certification by the London College of Fashion and global Luxury group Kering on Fashion & Sustainability: Understanding Luxury Fashion in a Changing World.
Throughout her career, Danielle worked in the marketing department of a renowned international fashion designer and this is where she fell in love with the fashion world! She was deeply involved in all the ‘’behind-the-curtain’ work; organising fashion shows, developing PR relationships with the media and influencers, working on celebrity endorsements and building strategic relationships with partners.
This made her passionate about finding new strategies to help fashion brands thrive, and this is how she found herself at WE are COCO.
With an eye for identifying emerging fashion brands with huge potential, Danielle works on discovering promising brands and working with them to help them grow, through consulting and connecting them with senior buyers working at the biggest retailers.
When she isn’t on the lookout for promising designers or working on matching brands with retailers, Danielle will probably be buried in a book or at the park with her husband and their baby!
]]>With 8 years in the fashion industry, Claire has covered everything from high street to luxury fashion. She is passionate about product development, brands management and collection curation, with an eye for detail and upcoming talent.
Claire has been tasked with growing and leading the development of brand and retail relationships in the Australian and UK market where she currently resides. She also offers her services to the WE are COCO emerging brand portfolio, developing their brand marketing, price architecture, competitor analysis and retail strategy.
]]>Alessandra is a powerhouse in the retail world, having built a powerful network of the world's foremost thought leaders and influencers in fashion.
Her journey began at the British Fashion Council, where she played a pivotal role in International Communications and Buyer Accreditation for London Fashion Week, aiding in the early development of iconic British brands like Erdem, Christopher Kane, and Mary Kantrantzou.
In 2016, Alessandra established a showroom, serving as a go-to hub for emerging brands. Recognizing the challenges faced by startups, she launched WE are COCO Consultancy in 2018, facilitating guidance and mentorship by connecting over 350 global retailers and consultants to projects, platforms, products, and people in fashion.
Alessandra's achievements include being named Entrepreneur of the Year at the Black British Business Awards in 2021. She is a sought-after speaker on sustainable change management, global brand development, and strategic commercial management, and is an accredited LinkedIn Top Voice.
Her consultancy and team have provided invaluable insights and guidance to recognized corporate and luxury fashion entities, including Alexander McQueen, Burberry, Balmain, Gucci, Masdar Institute of Technology, Mubadallah, Encore, and Movenpick Hotels and Resorts.
As a Global Commercial Strategist, Alessandra aids brands in bridging the gap between productivity and commercialism to drive growth and profitability. With her guidance, brands can identify target retailers, overcome obstacles, and develop effective sales and marketing strategies.
Today, Alessandra devotes her time and passion to developing tools, training programs, and AI solutions for retail industry executives, and students alike.
What can you expect from your time with Alessandra:
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Natasha started her fashion career in wholesale & production after completing a degree in fashion studies where she specialized in textiles and trends.
In recent years she has been consulting for young brands to develop product range, sales strategies and content creation.
She has led various Trend Forecasting and Brand Development projects under the Consultancy, specializing in accessories, handbags and leather goods, resort wear, men and women's ready to wear. She works with our brands to create tailor-made trend reports that take into consideration the brand's unique pathway and approach to design.
These reports ensure that your design team creates collections that consider valuable insights for enhanced saleability and brand development.
What can you expect from your time with Tash:
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Sabrina works with brands to create unique campaigns for social and digital media as well as print. She specializes in concept creation, model scouting, accessories styling, and brand collaboration.
Some of the celebrities that have been styled by Creary include Kelly Rowland, Chrissy Teigen, Kate Moss, Naomi Cambell and many more. Inspiration usually comes from seasonal catwalks, art, travel, minimalism, geometry, and romanticism.
What you can expect from your time with Sabrina:
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