Coconautical

  • HOME
  • WHO are WE
    • ABOUT US
    • THE FOUNDER
    • THE TEAM
  • SERVICES
  • OUR BUYERS
    • WHAT IS MEET THE BUYER?
  • OUR BRANDS
  • CONTACT US
    • BRANDS
    • BUYERS and MENTORS
    • INTERNS (IFM)
  • HOME
  • WHO are WE
  • ABOUT US
  • THE FOUNDER
  • THE TEAM
  • SERVICES
  • OUR BUYERS
  • WHAT IS MEET THE BUYER?
  • OUR BRANDS
  • CONTACT US
  • BRANDS
  • BUYERS and MENTORS
  • INTERNS (IFM)
  • 0
    • Cart
    • Recently Viewed

    cart discounts go here

    Your subtotal today is $-.--. Shipping and taxes will calculated at checkout.

    Go to Checkout
  • HOME
  • WHO are WE
  • ABOUT US
  • THE FOUNDER
  • THE TEAM
  • SERVICES
  • OUR BUYERS
  • WHAT IS MEET THE BUYER?
  • OUR BRANDS
  • CONTACT US
  • BRANDS
  • BUYERS and MENTORS
  • INTERNS (IFM)

Behind the lense : Body L.O.V.E with Sara Johansen

As part of our Body L.O.V.E week, we sat down with our campaign girl Sara Johansen. Originally from Denmark, Sara has been modelling for four years. Bold and beautiful, Sara is what COCONAUTICAL is all about, unique and raw in a world that wants you to stick to the status quo.

You've been in the modelling industry for four years now how much has changed with the rise of curvy models and social media?

Firstly within the modelling industry lies two different categories – high end and e-commerce. High end is the catwalk, e-commerce is your day to day. I am not against curvy models however I do not stand for unfit, extremely overweight models, as its equally as unhealthy and wrong as using anorexic models. The modelling agencies try to overcome issues within the industries but it doesn’t work. For example in Paris its become a mandatory law for models to sign a contract that they are eating. But what difference does that make you could eat once and not for the rest of the day. Plus its all for public experience, I’ve been to castings and can see that nothing has changed. I’ve been for lunch with other models and they do not touch anything. It’s all from the pressure they feel and platforms like Instagram

Do you feel like the industry has lost its professionalism due to social media?
When I started modelling, Instagram was not around. You were judged on how you were and looked. Agencies or clients wouldn't be able to look at how many people follow you. However Instagram, YouTube is also amazing for showing your talent, spreading awareness. Not just in terms of modelling but other industries like art.

How do you overcome criticism being rejection in for the past four years?

If you’re passionate about your job you can take a lot of rubbish before it hits you. However for me I’ve never got to that stage where I’ve had enough. The worst I've felt was when I'd started modelling and I had an audition in Milan. We were all lined up and when the panel got to me the clients didn't look at me at all but I was told to go. That's the worst rejection I've ever felt, but it was only in the beginning and now I just brush the rejection off.

Despite the criticism and rejection that you've faced would you're still 100% confident, do you love yourself how you are and say you're beautiful?
Yes I am beautiful. I am more confident now at 22 and for the length that I’ve been modelling for compared to if I had just started pursuing being a model in 2016. If that was the case I would be constantly comparing myself, looking at why I don’t have X amount of followers and where I live.


How have you managed and maintained a healthy lifestyle?

My mum was incredibly healthy, rarely fed us rubbish so growing up I knew what was good for me. London is a hard city to live in, it’s expensive – if you’re broke you’ll feel crap and eat. Sometimes people lack the knowledge because how they were raised unfortunately. The other day I watched a program where a woman only ate carbs as part of a weight loss diet, sometimes people don’t know whats best for them.

 

Slay away Sara. We love you!

The CN Crew x

 

Published: Sat, May 14, 2016

Filed in:
  • CN Crew
  • COCONAUTICAL
  • Island Life
Previous Article Next Article

0 comments

Leave a comment

Please note, comments must be approved before they are published

  • Blog posts

    Al Tayer Group, Assistant Buyer– Anastasia Gurskaya Joins WE are COCO

    Your Brand Mentor Anastasia Gurskaya is an experienced Assistant buyer at Al Tayer Group, Dubai.

    Following her departure from TSUM Russia in Moscow, Anastasia is now responsible for buying and allocating more than 90 Designer and Evening wear brands with Womenswear for Harvey Nichols Dubai, Bloomingdales Dubai & E-com, Bloomingdales Kuwait & E-com.

    “Having been able to work both in the UK and Russia, partnering and working a lot with Italians, French and Americans, I am able to compare the cultural differences in terms of work culture, business approach and communications. It is vital to understand those to gain success and I am happy to help people/companies/brands on that journey”

    Anastasia Gurskaya

    Whilst working as a team finding and curating young brands and talent, she worked closely with the international stylist, influencer and ex-creative director of TSUM Moscow - Natasha Goldenberg. Her team were amongst the first worldwide to buy Khaite, starting from their very first season. They were also the first to discover Jacquemus, Cecilie Bahnsen, Peter Do and Casablanca and bought them to Russia.

    ← Previous Next →
    Al Tayer Group, Assistant Buyer– Anastasia Gurskaya Joins WE are COCO
  • Blog posts

    Stitch Fix, Senior Buyer - Men's - Whitney Parkhill Joins WE are COCO

    We are COCO is pleased to welcome Whitney Parkhill, Senior Buyer - Men's to it's Board of Brand Mentors. With over 15 years experience, Whitney launched her retail career at Bloomingdale's in NYC gaining experience running both store side and the ecommerce businesses across RTW and Men’s.

    Whitney has extensive relationships in the industry and is known for her long standing connections. Additionally, she has a keen eye for style and trend, knows how to build an attention grabbing assortment while also balancing the financials to run a profitable business. Her experience in the ecommerce and tech space makes her a forward thinker that is constantly innovating. Data is the future of how we buy and collecting that from customers and clients is key in ensuring OTB dollars are spent efficiently and effectively while delivering a client right assortment! Whitney currently lectures for the Retail Studies program at Indiana University as well as mentors a new and upcoming black designer at Stitch Fix who has recently launched her line at Saks and Shopbop (and soon to be Stitch Fix!)

    ← Previous Next →
    Stitch Fix, Senior Buyer - Men's - Whitney Parkhill Joins WE are COCO
  • Blog posts

    Former ASOS Menswear Buyer -Rebecca Thompson Joins WE are COCO

    We are COCO is please to welcome Rebecca Thompson, former Menswear Buyer at ASOS to it's Board of Brand Mentors. Rebecca has 10+ years experience across two Global retailers Asos.com and Urban Outfitters USA. She has been living and working in the US for almost 7 years so has extensive knowledge of the American market.

    Rebecca is super passionate about what she does with a love for streetwear brands, sneakers and sportswear, she has worked with Streetwear brands such as Chinatown market, denim brands; Levi’s and US Heritage brands, Polo Ralph Lauren and Calvin Klein and bought head to toe across the Clothing, Accessories and footwear categories.

    "With over 10 years in the industry I want to share my learnings and knowledge to help new and existing brands and retailers. I love the idea of working with the other experienced buyers and the network that We are Coco has built so far and continues to build" Rebecca Thompson, Former Menswear Buyer, ASOS
    ← Previous Next →
    Former ASOS Menswear Buyer -Rebecca Thompson Joins WE are COCO

Recently Viewed

Home /

Invalid password
Enter
Join our mailing list

WE ARE COCO

WE are COCO is a retail network and brand development agency established under the COCONAUTICAL Ltd. showroom in 2016. WE are COCO, connects brands to the world's leading retailers, through mentorship, collaboration, wholesale & product development.

WE are COCO encompasses Men's Women’s RTW, Accessories and Resort.

FOOTER

  • NEWS
  • CAREERS
  • CONTACT US
  • PRIVACY POLICY


Payment methods accepted
  • American Express
  • Apple Pay
  • Diners Club
  • Discover
  • Maestro
  • Mastercard
  • PayPal
  • Shop Pay
  • Visa

Copyright © 2023, Coconautical.

Powered by Shopify

Copyright © 2023, Coconautical.

Powered by Shopify