She holds extensive knowledge of the Russian and Middle East luxury market. She is currently buying Women’s RTW, Handbags, Accessories, Sunglasses and Jewellery.
Kireeva’s specializes in helping brands develop a well curated product line that tells a clear story to both retailers and consumers and helping with market positioning. She works closely with designers and sales teams on developing bespoke growth and development strategy, collection phase planning, trend forecasting, and pricing strategy.
As a buyer, she has negotiated the favorable terms for brands and retail partners alike, trading stock in a fast-paced and reactive environment with a wide range of Middle Easter and European customers. She also holds experience with the luxury Russian Market.
Her role at WE are COCO is to help brands build confidence, experience, and the correct creative approach to deliver a unique and desirable product mix whilst growing sales and market share.
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