WE are COCO is pleased to welcome Melissa Farnan to its board of Brand Mentors.
Melissa is a seasoned buyer at Harvey Nichols, Doha. Farnan carries extensive experience with the development and distribution of beauty and fashion brands in the Middle East markets.
Melissa specializes in brand curation, brand development, Middle East distribution, retail forecasting and supply chain management within fashion, beauty and fragrance.
Farnan has maximized sales for the luxury retail sector and a number of privately funded Qatari Fashion groups. She manages luxury and emerging beauty brand portfolios and ensuring product selections target core customers as well as represent key trends.
Her role with COCO is to help brands build confidence, experience, and the correct creative approach to deliver a unique and desirable product mix to the Middle East and International markets whilst growing sales and market share.