WE are COCO is pleased to welcome Kara Martchek to its board of Brand Mentor. Kara Martchek, is an experienced buyer at online personal styling and shopping service Stitch Fix.
Martchek is currently the US Buyer of Women’s Accessories at Stitch Fix, a fast-growing, data-driven business leading the disruption of the retail industry.
"The COCO Consultancy offers a unique, exciting outlet for brands to acquire expert-level insights on how to best capture opportunity within their target market. As a buying consultant, my role is to collaborate with brands who are looking for detailed guidance on how to succeed in the ever-evolving retail industry."
Kara Martchek - Stitch Fix
Kara has considerable experience in Women’s Accessories, Sportswear, Loungewear, Gifting, and Hosiery through her tenure at Stitch Fix, Sears, American Eagle Outfitters, and Dick’s Sporting Goods.
Due to her background in both product development and merchandising, Kara specializes in building quality product lines that fulfill client needs while maximizing brand profitability. She is extremely familiar with the demands of today’s suppliers and has successfully navigated challenging situations through her strong collaborative and negotiation skills.
Kara is passionate about capitalizing on the opportunities within the retail landscape - knowing that to be competitive in today’s environment, brands must think differently about how they bring goods to market. Her role with COCO is to provide brands with the insights necessary to create an innovative merchandising strategy that will increase sales and market reach.