We are thrilled to introduce Noura Al Faqih, a highly experienced and talented Buyer for Designer and Contemporary Women Ready to Wear from Harvey Nichols Riyadh in Saudi Arabia. 

Noura’s expertise is best for brands looking to penetrate the Middle East Market and customers. She has worked for That Concept Store in Dubai, with over 10 years of buying experience for both mens and women's apparel. Noura also holds expertise in product development being the founder of a successful linen clothing line in the UAE which caters to both men & women. 

“WE are COCO is a very organised platform which supports buyers to develop talent which could be successfully placed in department stores. I believe in adding value to brands and supporting their growth on a larger global scale." said Noura.

Throughout her career, Noura has set up creative strategies to maximize space in departments for brands, set up sales per square meter or per brand, and worked closely with the Majid al Futtaim group to launch the concept store, among many other achievements. 

WE feel Noura is the ideal mentor and commercial strategist to help your brand grow, scale and develop an in-depth understanding of the Middle East market.

Schedule time with Noura

WE are COCO proudly welcomes Sabina Rahim to its Board of Retail Mentors. Sabina, a seasoned Luxury Buyer specialising in womenswear and childrenswear at London's iconic department store, Harrods. Her valuable insights span from effectively capturing the attention of renowned department stores to comprehending the nuanced preferences and dislikes of luxury shoppers.

Sabina expressed, "WE are COCO is creating a platform where buyers can share their industry-leading knowledge and provide guidance on forging perfect vendor partnerships. With the retail landscape becoming increasingly challenging, this knowledge and guidance can be the key to success."

Sabina's impressive portfolio encompasses working with contemporary, luxury and super brands, allowing her to harmoniously blend data-driven strategies with an intuitive understanding of fashion trends. Her adeptness in navigating complex processes and vendor requirements equips her to tackle common challenges, smoothing the path for brands in their journey.

More about Sabina