Your Brand Mentor, Rosanne Hassall is an established buyer multi-national online retailer PrettyLittleThing (PLT).
PLT is a UK-based online fashion retailer, owned by Boohoo Group -operating in the UK, Ireland, Australia, US and France. The brand's main headquarters are in Manchester, with offices in London and Los Angeles.
Rosanne is a seasoned buyer with nearly a decade of experience working across online and high street retailers such as Urban Outfitters, Arcadia Group and Dune. Rosanne specializes in accessories including, footwear, accessories, lingerie, nightwear and home, gifting and novelty items.
Rosanne holds the position of Senior Buyer for the coveted accessories assortment at PLT, where she curate and selects brands for wholesale order for thousands of loyal PLT customers.
PLT has been one of the few online retailers to remain buoyant during the COVID 19 pandemic with a sales increase of 30-40% throughout on their product lines.
She specializes in buying and curating a commercial edit, merchandising, range building, price architecture, trend forecasting and product development. She works directly with the brands to support them with the curation, order selection, and brand collaborations.
Rosanne has knowledge of global customer taste and will work with you to help you select the best product range, increase your brand's chances of consumer sale and buyer retail uptake and optimize your brand for wholesale.
Rosanne is currently consulting on various retail and brand development projects.
What to expect from your time with Rosanne:
- Collection Curation
- Trend Analysis
- Merchandising/Range Building
- Marketing/Social Media
- Ecomm trading
- Pricing Architecture