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MEET the BUYER
MEET the BUYER is a WE are COCO initiative that supports the very best emerging fashion talent to achieve their global sales goals.
WE shape the brands of the future. By connecting brands to buyers in the world's leading retailers, through mentorship, collaborations, and product development.
WE are the most established brand development scheme globally. MEET the BUYER is an incubator program that offers brands the opportunity to engage directly with their target Buyers and Retailers.
Our Brand Mentors support brands and business owners through, mentorship, business development, and commercial strategy to increase their wholesale orders and commercial success; both online and through global retail distribution.
MEET the BUYER is by application or invitation only. WE identify brands and designers by the specific needs of our retailers, their potential and suitability, by the brands' creative authenticity, strong design aesthetic, and point of difference.
WE are COCO now encompasses Men's and Women’s Ready to Wear (RTW), Accessories, Swimwear and Resort.
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Blog posts
Prada Buyer, June Wanwasir Kitletphairoj Joins WE are COCO
We are COCO is pleased to welcome, June Wanwasir to its board of brand mentors. June is currently working as retail merchandiser for leather goods and accessories at Prada. In the past she has worked with Alexander McQueen & Vivienne Westwood.
She has over ten years of experience as in-house buyer/merchandiser for designer and luxury brands, with extensive knowledge in the UK, China and Far East markets.
“I love supporting emerging brand or SMEs. They play a crucial role in the fashion industry and often find it challenging to manage production, design and sales. With this passion, WE are COCO has provided an ideal platform and opportunity to collaborate with emerging brands and share my skills, knowledge and experience” - June Wanwasir, Prada Group
June specialises in product assortment planning, sales analysis, OTB and seasonal strategy planning, and has a proven record of growing businesses with the strategies that she has implemented. She works closely with the designer, collection merchandiser, logistic, retail/e-commerce (both department store and own retail), marketing and PR and visual merchandiser teams in order to develop 360 strategies when launching a collection (both seasonal and perennial)
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Blog posts
Former Liberty Buyer, Alexandra Gordon Joins WE are COCO
WE are COCO is pleased to welcome, Alexandra Gordon to its board of Brand Mentors. Alex is a luxury womenswear buyer with ten years of experience with British based retailers Liberty, Fenwick & Selfridges.
Her knowledge extends across most ready-to-wear groups from casual & denim to contemporary & designer. In her most recent role as Head of Womenswear at Liberty she was in charge of the business unit, leading the buying team and strategy across multiple functions including brand management, trend predictions, product sourcing and selection.
“Brand mentoring is so important, especially in times likes these. Young creatives are the heart of the industry so it’s vital we support and nurture their businesses. WE are COCO provides a meaningful platform where people can come together to exchange ideas, knowledge and experience” - Alexandra Gordon, Liberty
Throughout her career, Gordon has taken a collaborative approach when working with brands, helping them with range building, pricing architecture, merchandising & delivery phasing. Alex will help your brands build confidence, experience, and the correct creative approach to deliver a unique and desirable product mix whilst growing sales and market share.
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Blog posts
Printemps Buyer, Alexandra Tistounet Joins WE are COCO
WE are COCO is pleased to welcome, Alexandra Tistounet to its board of Brand Mentors. Alexandra is an experienced buyer at luxury multi-brand department store, Printemps in Paris.
“Luxury fashion is just getting started, in a era of uncertainty, emerging brands need structure and support to survive a shifting global market. The WE are COCO team is plays an important role in bringing retail and talent together.”
Alexandra Tistounet, Printemps
Alexandra has proven success in Menswear & Womenswear, accessories & lifestyle product areas, and has in depth knowledge in luxury, designer, high-end, avant-garde, street wear and contemporary brands.
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