Allison Mitchell – Marks and Spencers, Brand Manager
Your brand mentor, Allison Mitchell is a commercially focused and results-driven E-Commerce professional with 18 years of planning, trading & product experience across lingerie, swimwear, and nightwear.
Her key strength is in her ability to transform the strong into the superb through cross-functional product and trade strategies that meet the commercial needs of the business while delighting customers.
Allison has successfully delivered a product strategy at FIGLEAVES that celebrates the brand's values while realizing gross profit through private label growth, launching the FIGLEAVES private label range into ASOS, NEXT, VERY & House of Fraser.
Allison can support brands not only with range optimization but risk management through dynamic merchandising strategies that balance trade opportunities with stock risk management.
RETAIL CONNECTIONS
- Marks and Spencers
- Figleaves
- ASOS (UK)
- Next (UK)
- House of Frasier (UK)
SPOKEN LANGUAGES
- English
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Harvey Nichols - Designer and Contemporary Buyer - Noura Al Faqih Joins WE are COCO
We are thrilled to introduce Noura Al Faqih, a highly experienced and talented Buyer for Designer and Contemporary Women Ready to Wear from Harvey Nichols Riyadh in Saudi Arabia.
Noura’s expertise is best for brands looking to penetrate the Middle East Market and customers. She has worked for That Concept Store in Dubai, with over 10 years of buying experience for both mens and women's apparel. Noura also holds expertise in product development being the founder of a successful linen clothing line in the UAE which caters to both men & women.
“WE are COCO is a very organised platform which supports buyers to develop talent which could be successfully placed in department stores. I believe in adding value to brands and supporting their growth on a larger global scale." said Noura.
Throughout her career, Noura has set up creative strategies to maximize space in departments for brands, set up sales per square meter or per brand, and worked closely with the Majid al Futtaim group to launch the concept store, among many other achievements.
WE feel Noura is the ideal mentor and commercial strategist to help your brand grow, scale and develop an in-depth understanding of the Middle East market.
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Harrords, Luxury Womenswear + Childrenswear Buyer – Sabina Rahim Joins WE are COCO
WE are COCO proudly welcomes Sabina Rahim to its Board of Retail Mentors. Sabina, a seasoned Luxury Buyer specialising in womenswear and childrenswear at London's iconic department store, Harrods. Her valuable insights span from effectively capturing the attention of renowned department stores to comprehending the nuanced preferences and dislikes of luxury shoppers.
Sabina expressed, "WE are COCO is creating a platform where buyers can share their industry-leading knowledge and provide guidance on forging perfect vendor partnerships. With the retail landscape becoming increasingly challenging, this knowledge and guidance can be the key to success."
Sabina's impressive portfolio encompasses working with contemporary, luxury and super brands, allowing her to harmoniously blend data-driven strategies with an intuitive understanding of fashion trends. Her adeptness in navigating complex processes and vendor requirements equips her to tackle common challenges, smoothing the path for brands in their journey.
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Farfetch, Senior Business Development Manager, E-concessions – Andrea Carta Joins WE are COCO
WE are COCO is pleased to Andrea Carta, a Senior Business Development Manager, E-Concessions at FARFETCH to is Board of Global Fashion Mentors.
With nearly a decade of industry insights and experience under his belt, Andrea is a titan in the fashion industry. Andrea's passion is working with brands who want to understand how to integrate luxury marketplaces into their B2C channels. Brands can connect with him to learn more about global customers' buying habits and trends, explore new business opportunities and learn how to grow their brands.
“More than ever the industry is ferociously competitive. WE are COCO provides a platform for connection with seasoned professionals who can act as a reliable voice for guidance and feedback to help brands stand out from the crowd. “Andrea Carter - Senior Business Development Manager, FARFETCHAndreas specialises in various areas of establishing a brand's presence in the e-commerce realm, ranging from selecting appropriate channels to devising pricing strategies, visual merchandising and e-commerce and negotiating commercial terms for a marketplace agreement.
