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THE CREW


ALESSANDRA BELL, FOUNDER & CREATIVE DIRECTOR: 

Alessandra, holds over a decade of experience in Fashion, working across London, New York, Milan and Paris Fashion Week. Her teams have informed the early market strategies of established designers such as Erdem, Christopher Kane and Peter Pilotto under the British Fashion Council.

She specializes in luxury fashion with a focus on developing emerging designers and supporting their growth into new markets. Her vision is to develop COCONAUTICAL into a platform that enables women around the world to work from home.

MINGMA NORMAN, ASSOCIATE DIRECTOR: 

As Associate Director of COCONAUTICAL Mingma leads the strategic planning and sales force behind a number of projects with multi-national retailers and department stores such as Topshop, ASOS, and Anthropologie to name a few.

Mingma is responsible for driving and developing Buyer and Merchandising relationships in Asia and Europe, specializing in Beauty and Fashion Accessories. Mingma has several years of experience in Fashion and Operations with a Masters Degree in Political Science and Social Economics.

JORDANA GUIMARES - PR DIRECTOR:

Resident PR Consultant, Jordana Guimaraes has worked in the fashion/lifestyle industries for over 15 years. She started her PR career as the directing high-fashion brands such as Nina Ricci, Porsche Design, Lanvin amongst others, allowing her to build a strong network and reputation with international media. 

Jordana has produced notable fashion week events in New York City, Miami & Los Angeles, which have been attended by numerous celebrities and influencers as well as have raised awareness and funds for numerous causes. Jordana specializes in bloggers and influencer placements and campaigns worldwide.


ALEXA DAVILA - BUYERS RELATIONS EXECUTIVE:

Alexa is based in New York and supports our US, East Coast team. She has developed a stronghold of leading retail relationships with buyers such as Azaleas, Lord and Taylor, Urban Outfitters and the W Hotel Group to name a few.

Alexa leads tradeshows and events across the US market and specializes developing sales leads for swimwear, resort and activewear brands.

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