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MEET the BUYER is a WE are COCO initiative that supports the very best emerging fashion talent to achieve their sales goals.
WE shape the brands of the future, by connecting brands to buyers in the worlds leading retailers, through mentorship, collaborations and product development.
WE are the most established brand development scheme globally. MEET the BUYER offers brands the opportunity to engage directly with their target Buyers and Retailers.
We work with the thought leaders and decision-makers behind Moda Operandi, REVOLVE, Harvey Nichols, Selfridges, Barney's, Fenwick, Net-A-Porter, The Outnet, ASOS, Anthropologie, Free People, Prada Group, Dior, LVMH, Net-a-Porter, Saks Fifth Avenue and more.
The MEET the BUYER program is invitation only. WE identify brands and designers by the specific needs of our retailers, their potential and suitability, by the brands creative authenticity, strong design aesthetic and point of difference.
WE are COCO now encompasses Men’s and Women’s Ready to Wear (RTW), Accessories, Swimwear and Resort.
MEET the BUYER is by application only. Designers must have a minimum of one stockists (this cannot include own store or webstore).
MEET the BUYER, is a digital 121 meeting with a buyer. This works in one of three ways.
Collaboration and Development
Develop products or collections for your dream retailer. With customers calling for sustainability, inclusivity and more trend-led products, buyers can no longer afford to be absent from the product development process. WE spend time with our retailers to understand their customers and what kind of brands or products they are searching for.
During collaborations, WE match retailers with brands who can work directly with buyers to develop products or collections that suit their global customers needs.
Working directly with the brand minimizes the risk to both the brand and the buyer, ensuring the brand will create products that SELL. It also allows our brands to build long term, sustainable relationships with key retailer, by tailoring their product to the retailers needs.
What BUYERS want! Our Brand Mentors assess your brand from end to end, ensuring your collection is ready to sell to every season. Whether you are focused on direct to consumer through eCommerce or looking to expand wholesale with global retailers, our brand mentors can curate and optimize your brand to increase your sales revenue up to 38%.
Buyers have a global snap shot of your target consumers. They make data driven decisions, based on their customers’ likes and preferences. They use this acumen to decide which brands to buy, making millions for their employers.
The Brand Mentorship program allows you exclusive access this level of talent and insight, experienced buyers who see potential in your brand or product. Giving you strategic guidance on key areas of product development, such as:
Range Building and Collection Curation
Price Structuring or Product Pricing
Omni Channel Strategies
Retail Referral or Partnership Planning
If you’re a brand with a large or growing eCommerce, a start-up retailer or perhaps you even have small stores and you desperately need the experience of a buyer or merchandiser, but have a limited budget, WE can support you.
WE outsource experienced buyers and merchandiser at a fraction of the cost. Pay per hour for sales analysis, trend reporting, buying and merchandising to grow your brand sustainably at a pace that you can control.
Our Buying Consultants hold experience at leading retailers, giving them global insight into consumer appetites and ensuring that your budgets are spent and managed in a way that drives consistent revenue.
How do WE connect your brand with Buyers?
WE work in two ways allowing you to be in complete control of your brands success and most importantly your budget.
MEET the BUYER, a series of 121 digital meetings.
The SHOWROOM, brands that successfully match our retail requirements for orders are offered our monthly service, supported by our international brand representatives. Our brand reps, expand your brand profile and portfolio to our larger network of global retailers.