Alisa Kireeva – Harvey Nichols, Accessories Buyer
Your Brand Mentor, Alisa Kireeva, is a seasoned buyer at Harvey Nichols Kuwait. She holds extensive knowledge of the Russian and Middle East luxury market. She is currently buying Women’s RTW, Handbags, Accessories, Sunglasses and Jewellery.
Kireeva’s specializes in helping brands develop a well-curated product line that tells a clear story to both retailers and consumers and helping with market positioning. She works closely with designers and sales teams on developing bespoke growth and development strategy, collection phase planning, trend forecasting, and pricing strategy. She also holds experience with the luxury Russian Market.
Her role at WE are COCO is to help brands build confidence, experience, and the correct creative approach to deliver a unique and desirable product mix whilst growing sales and market share.
What to expect from your time with Alisa:
- Assortment Curation
- Trend Analysis & forecasting
- Product development
- Price and market positioning
- OTB, Sales planning
- Seasonal strategy planning
- Sales analysis
- Target audience analysis
- Developing approach strategy for Middle East market
- Growth strategy for major Middle Eastern regional retailers
- Harvey Nichols Kuwait (current)
- KM20 Moscow (Russia)
- Boutique Premiere (Russia)
- WeAuthenticate (UK)
Your Brand Mentor Anastasia Gurskaya is a Senior assistant buyer at TSUM Moscow, holding a broad range of experience; both in wholesale and buying. Anastasia has 3-years of experience in Designer Womenswear, Buying and has worked at Rainbowwave Showroom in London with brands; such as Peter Pilotto, Gabriella Hearst, Jonathan Simkhai.
Whilst working as a team finding and curating young brands and talent, she worked closely with the international stylist, influencer and ex-creative director of TSUM Moscow - Natasha Goldenberg. Her team were amongst the first worldwide to buy Khaite, starting from their very first season. They were also the first to discover Jacquemus, Cecilie Bahnsen, Peter Do and Casablanca and bought them to Russia.
We are COCO is pleased to welcome Whitney Parkhill, Senior Buyer - Men's to it's Board of Brand Mentors. With over 15 years experience, Whitney launched her retail career at Bloomingdale's in NYC gaining experience running both store side and the ecommerce businesses across RTW and Men’s.
Whitney has extensive relationships in the industry and is known for her long standing connections. Additionally, she has a keen eye for style and trend, knows how to build an attention grabbing assortment while also balancing the financials to run a profitable business. Her experience in the ecommerce and tech space makes her a forward thinker that is constantly innovating. Data is the future of how we buy and collecting that from customers and clients is key in ensuring OTB dollars are spent efficiently and effectively while delivering a client right assortment! Whitney currently lectures for the Retail Studies program at Indiana University as well as mentors a new and upcoming black designer at Stitch Fix who has recently launched her line at Saks and Shopbop (and soon to be Stitch Fix!)
We are COCO is please to welcome Rebecca Thompson, former Menswear Buyer at ASOS to it's Board of Brand Mentors. Rebecca has 10+ years experience across two Global retailers Asos.com and Urban Outfitters USA. She has been living and working in the US for almost 7 years so has extensive knowledge of the American market.
Rebecca is super passionate about what she does with a love for streetwear brands, sneakers and sportswear, she has worked with Streetwear brands such as Chinatown market, denim brands; Levi’s and US Heritage brands, Polo Ralph Lauren and Calvin Klein and bought head to toe across the Clothing, Accessories and footwear categories."With over 10 years in the industry I want to share my learnings and knowledge to help new and existing brands and retailers. I love the idea of working with the other experienced buyers and the network that We are Coco has built so far and continues to build" Rebecca Thompson, Former Menswear Buyer, ASOS