Allison Mitchell – Marks and Spencers, Brand Manager
Your brand mentor, Allison Mitchell is a commercially focused and results-driven E-Commerce professional with 18 years of planning, trading & product experience across lingerie, swimwear, and nightwear.
Her key strength is in her ability to transform the strong into the superb through cross-functional product and trade strategies that meet the commercial needs of the business while delighting customers.
Allison has successfully delivered a product strategy at FIGLEAVES that celebrates the brand's values while realizing gross profit through private label growth, launching the FIGLEAVES private label range into ASOS, NEXT, VERY & House of Fraser.
Allison can support brands not only with range optimization but risk management through dynamic merchandising strategies that balance trade opportunities with stock risk management.
What to expect from your time with Allison:
- Commercial Strategy
- Private Label and Brand Collection Curation
- Product Strategy and Optimisation
- Seasonal Sales Strategy
- Merchandising Strategy
- Markdown and Promotional Planning
- Online Trading and Analysis and Strategy
- Stock and Inventory Management
- Wholesale and Concession Support.
- Figleaves (current)
- ASOS (UK)
- Next (UK)
- House of Frasier (UK)
WE are COCO welcomes Rebecca Stratton, Former Buying Manager, to its Board of Brand Mentors. Rebecca has 20+ years of successful experience as a Senior Buyer. In her most recent position in Liberty London, Rebecca worked as a Buying Manager, managing 75+ brands across designer and small boutique start-ups.
Rebecca is known for her aesthetic eye and ability to identify new trends and shape collections to maximise sales and profit. Leading with Design and quality defines every area of her work.
Rebecca has also managed large budgets of £150m+ for two Major Multi-Channel retailers, buying both branded and own-brand product development, with a proven track record of creating and delivering strategy.
We are COCO is pleased to welcome Whitney Parkhill, Senior Buyer - Men's to it's Board of Brand Mentors. With over 15 years experience, Whitney launched her retail career at Bloomingdale's in NYC gaining experience running both store side and the ecommerce businesses across RTW and Men’s.
Whitney has extensive relationships in the industry and is known for her long standing connections. Additionally, she has a keen eye for style and trend, knows how to build an attention grabbing assortment while also balancing the financials to run a profitable business. Her experience in the ecommerce and tech space makes her a forward thinker that is constantly innovating. Data is the future of how we buy and collecting that from customers and clients is key in ensuring OTB dollars are spent efficiently and effectively while delivering a client right assortment! Whitney currently lectures for the Retail Studies program at Indiana University as well as mentors a new and upcoming black designer at Stitch Fix who has recently launched her line at Saks and Shopbop (and soon to be Stitch Fix!)
We are COCO is please to welcome Rebecca Thompson, former Menswear Buyer at ASOS to it's Board of Brand Mentors. Rebecca has 10+ years experience across two Global retailers Asos.com and Urban Outfitters USA. She has been living and working in the US for almost 7 years so has extensive knowledge of the American market.
Rebecca is super passionate about what she does with a love for streetwear brands, sneakers and sportswear, she has worked with Streetwear brands such as Chinatown market, denim brands; Levi’s and US Heritage brands, Polo Ralph Lauren and Calvin Klein and bought head to toe across the Clothing, Accessories and footwear categories."With over 10 years in the industry I want to share my learnings and knowledge to help new and existing brands and retailers. I love the idea of working with the other experienced buyers and the network that We are Coco has built so far and continues to build" Rebecca Thompson, Former Menswear Buyer, ASOS