WE are COCO is pleased to welcome, Alexandra Gordon to its board of Brand Mentors. Alex is a luxury womenswear buyer with ten years of experience with British based retailers Liberty, Fenwick & Selfridges.

Her knowledge extends across most ready-to-wear groups from casual & denim to contemporary & designer. In her most recent role as Head of Womenswear at Liberty she was in charge of the business unit, leading the buying team and strategy across multiple functions including brand management, trend predictions, product sourcing and selection.

“Brand mentoring is so important, especially in times likes these. Young creatives are the heart of the industry so it’s vital we support and nurture their businesses. WE are COCO provides a meaningful platform where people can come together to exchange ideas, knowledge and experience” - Alexandra Gordon, Liberty

Throughout her career, Gordon has taken a collaborative approach when working with brands, helping them with range building, pricing architecture, merchandising & delivery phasing. Alex will help your brands build confidence, experience, and the correct creative approach to deliver a unique and desirable product mix whilst growing sales and market share.

WE are COCO is pleased to welcome, Alexandra Tistounet to its board of Brand Mentors. Alexandra is an experienced buyer at luxury multi-brand department store, Printemps in Paris.

“Luxury fashion is just getting started, in a era of uncertainty, emerging brands need structure and support to survive a shifting global market. The WE are COCO team is plays an important role in bringing retail and talent together.”

Alexandra Tistounet, Printemps

Alexandra has proven success in Menswear & Womenswear, accessories & lifestyle product areas, and has in depth knowledge in luxury, designer, high-end, avant-garde, street wear and contemporary brands.

WE are COCO is pleased to welcome, Shannon Powell to its board of Brand Mentors. Powell is a seasoned buyer at US based retailer Intermix, which displays designers across 30 boutique stores and a luxury global e-commerce site.

Shannon has played a crucial role in shaping the retail outlook at Intermix, both curating and developing product lines.

“The WE are COCO experience is invaluable for both brands and buyers. It is a unique way to connect with new brands in the market. To give and receive relevant constructive feedback, during a time when the industry is rapidly changing.”  Shannon Powell, Intermix Buyer

As a mentor, she will work with you to help you select the best product range, increase your brand's buyer appeal, consumer and buyer retail uptake and optimize your brand for wholesale. She looks at your collection through the eyes of a Buyer, providing honest, accurate and in-depth feedback at industry level.