Paige Homan – Free People, Senior Buyer
WE are COCO
Meet your Brand Mentor, Paige Homan, a seasoned international jewelry buyer at Free People, a bohemian apparel and lifestyle retailer within the Urban Outfitters Group. With over a decade of experience in the fashion industry, Paige has honed her expertise through roles at renowned UK and Australian retailers such as ASOS and the ICONIC.
Starting her career in Australia, Paige initially worked with bricks-and-mortar multi-brand retailers and boutique stores before transitioning to online platforms. Her tenure with the sports and activewear team at the ICONIC provided invaluable insights into consumer behavior and product development, paving the way for successful brand positioning.
Paige has a knack for nurturing smaller athletic brands into international retail successes. Upon relocating to the UK, she delved into nightwear and lingerie at ASOS before returning to her passion for sportswear across genders and accessories.
Now, as part of the jewelry and accessories team at Free People in the USA, Paige's role focuses primarily on product development, sourcing, and manufacturing. Her expertise lies in curating commercial ranges, business budgeting, sales analysis, trend forecasting, and fashion brand development.
Paige is eager to meet and review new brands, offer guidance to fashion startups, and develop market entry strategies for businesses targeting multi-brand retailers in the US, UK, and Australia.
- Free People
- ASOS
- David Jones
- The Iconic
SPOKEN LANGUAGES
- English
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Harvey Nichols - Designer and Contemporary Buyer - Noura Al Faqih Joins WE are COCO
We are thrilled to introduce Noura Al Faqih, a highly experienced and talented Buyer for Designer and Contemporary Women Ready to Wear from Harvey Nichols Riyadh in Saudi Arabia.
Noura’s expertise is best for brands looking to penetrate the Middle East Market and customers. She has worked for That Concept Store in Dubai, with over 10 years of buying experience for both mens and women's apparel. Noura also holds expertise in product development being the founder of a successful linen clothing line in the UAE which caters to both men & women.
“WE are COCO is a very organised platform which supports buyers to develop talent which could be successfully placed in department stores. I believe in adding value to brands and supporting their growth on a larger global scale." said Noura.
Throughout her career, Noura has set up creative strategies to maximize space in departments for brands, set up sales per square meter or per brand, and worked closely with the Majid al Futtaim group to launch the concept store, among many other achievements.
WE feel Noura is the ideal mentor and commercial strategist to help your brand grow, scale and develop an in-depth understanding of the Middle East market.
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Harrords, Luxury Womenswear + Childrenswear Buyer – Sabina Rahim Joins WE are COCO
WE are COCO proudly welcomes Sabina Rahim to its Board of Retail Mentors. Sabina, a seasoned Luxury Buyer specialising in womenswear and childrenswear at London's iconic department store, Harrods. Her valuable insights span from effectively capturing the attention of renowned department stores to comprehending the nuanced preferences and dislikes of luxury shoppers.
Sabina expressed, "WE are COCO is creating a platform where buyers can share their industry-leading knowledge and provide guidance on forging perfect vendor partnerships. With the retail landscape becoming increasingly challenging, this knowledge and guidance can be the key to success."
Sabina's impressive portfolio encompasses working with contemporary, luxury and super brands, allowing her to harmoniously blend data-driven strategies with an intuitive understanding of fashion trends. Her adeptness in navigating complex processes and vendor requirements equips her to tackle common challenges, smoothing the path for brands in their journey.
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Farfetch, Senior Business Development Manager, E-concessions – Andrea Carta Joins WE are COCO
WE are COCO is pleased to Andrea Carta, a Senior Business Development Manager, E-Concessions at FARFETCH to is Board of Global Fashion Mentors.
With nearly a decade of industry insights and experience under his belt, Andrea is a titan in the fashion industry. Andrea's passion is working with brands who want to understand how to integrate luxury marketplaces into their B2C channels. Brands can connect with him to learn more about global customers' buying habits and trends, explore new business opportunities and learn how to grow their brands.
“More than ever the industry is ferociously competitive. WE are COCO provides a platform for connection with seasoned professionals who can act as a reliable voice for guidance and feedback to help brands stand out from the crowd. “Andrea Carter - Senior Business Development Manager, FARFETCHAndreas specialises in various areas of establishing a brand's presence in the e-commerce realm, ranging from selecting appropriate channels to devising pricing strategies, visual merchandising and e-commerce and negotiating commercial terms for a marketplace agreement.