WE are COCO are pleased to welcome Charlotte Williams to its board of mentors. Charlotte Williams over 7 years’ experience and has worked her way up within a merchandising role, Charlotte took the decision four years ago to follow her passion for product and made a move into buying. This has enabled her to acquire a well-rounded skill set within both divisions which helps to inform professional decisions on a daily basis and to grow the departments she is responsible for. 

Charlotte currently manages a £25m per season department which plans and executes 3000 SKUs. She has also strategized and built relationships with over 100 suppliers to launch gifting and beauty on the Outlet department which now turns over £4m per season.

“My favourite part of being a buyer is discovering smaller brands just starting out on their journey and collaborating using my years of experience and product knowledge to grow and develop the brand. This is why I have decided to join WE are COCO as there is nothing more rewarding than watching a brand flourish which I have had a direct impact on.” - Charlotte Williams, ASOS, Senior Assistant Buyer. 

WE are COCO are pleased to welcome Alexandra Powley to its board of mentors.

Alexandra Powley is a luxury buying manager with a buying career spanning over 17 years across womenswear, footwear, accessories and leather goods. Her experience includes working with global giants such as Prada, Selfridges, Bergdorf Goodman and Holt Renfrew. Alexandra’s skills and expertise cover a wide range of areas within the fashion industry, from buying and merchandising strategies, creative direction, styling, product development and range planning, e-commerce and sales and distribution.

“In the current climate it's more important than ever to come together as a fashion and luxury community to mentor and support emerging designers and brands. WE are COCO gives brands and designers alike the opportunity to look to industry veterans for support and to provide them with a meaningful sounding board.” Alexandra Powley, Prada, Buyer

Alexandra’s passions lie in dealing with all different scopes of brands, taking interest in strategic planning and development of products within the industry. She has covered areas in men’s and women’s wear, street and active, while also working with accessories, bags and jewellery. She not only brings quality knowledge and experience in those areas but also looks at the fashion industry as a whole, focusing on sustainability, trends and events.

 “As a working mother the ideals of WE are COCO are aligned with mine. It's a supportive and creative community looking to new ways of collaborating and communicating. I am thrilled to be a part of the team.” - Alexandra Powley, Prada, Buyer

WE are COCO is pleased to welcome Julie Ellis to its board of mentors. 

Julie Ellis is a luxury branded buyer with over 12 years of industry experience from luxury global e-commerce to boutique bricks and mortar. She has built extensive knowledge in the industry by delivering the buy strategy and product curation across multiple categories. Julie has had unique experiences leading own label development at The Outnet alongside managing branded buying.