Anastasia Gurskaya - Bloomingdales Dubai - Assistant Buyer
Your mentor, Anastasia Gurskaya, is currently making her mark as an Assistant Buyer at Al Tayer Group in Dubai. She plays a pivotal role in selecting and managing an impressive portfolio of over 90 Designer and Evening wear brands for prestigious retail outlets, including Harvey Nichols Dubai, Bloomingdales Dubai & E-com, and Bloomingdales Kuwait & E-com. Beyond her responsibilities in the Middle East, Anastasia lends her expertise as a consultant to Cloudset, the pioneering Russian fashion-sharing platform, advising on business strategy and brand selection.
With three years of experience in Designer Womenswear and Buying, Anastasia's career includes a significant tenure at the Rainbowwave Showroom in London. There, she worked with high-profile brands like Peter Pilotto, Gabriella Hearst, and Jonathan Simkhai. Her keen eye for emerging talent and trends led her to collaborate closely with Natasha Goldenberg, an internationally renowned stylist, influencer, and former creative director of TSUM Moscow.
Anastasia and her team have been trailblazers in the fashion industry, being among the first globally to recognize and invest in now-prominent brands such as Khaite from their inaugural season. They also pioneered the introduction of Jacquemus, Cecilie Bahnsen, Peter Do, and Casablanca to the Russian market. Her forward-thinking approach and ability to anticipate market trends make her an invaluable mentor for anyone looking to navigate the complexities of the fashion industry.
RETAIL CONNECTIONS
- Al Tayer Group
- Harvey Nichols Dubai
- Bloomingdales Dubai
- Bloomingdales Kuwait
- TSUM Russia
SPOKEN LANGUAGES
- English
- Russian
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Mentorship in Motion: WE are COCO Transforms Matches' Retail Redundancies into Opportunities for former Employees
In the recent retail shifts, WE are COCO is mobilising the acumen of former Matches talent for mentorship and education roles within the industry. Equipping brands, retail projects and executives with industry education derived from real-world lessons.
WE are COCO, is proud to welcome Alice Primmer, a seasoned former Matches buyer, to our Board of Retail Mentors. She is ready to steer international brands, developers, students and retail professionals through the complexities of today's market. Turning her time and talent to teaching the next generation of fashion leaders.
"In these turbulent times, it's increasingly difficult for both retailers and brands to stay profitable. WE are COCO, leverages our expertise and global insights to bridge the gap between vendors and distributors, guiding everyone towards success in this new normal," said Alice
Alice's extensive background as a luxury womenswear buyer at Matches equips her with a profound understanding of the fashion industry's nuances, from product development to international market dynamics and e-commerce strategies. Her appointment underscores our commitment to leveraging deep industry knowledge to empower brands and retailers to navigate and thrive in today's fluctuating market conditions.
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Breaking New Ground: Noura Al Faqih Appointed as We Are COCO's First Saudi Consultant"
We are thrilled to announce that Noura Al Faqih, a seasoned buyer for Designer and Contemporary Women's Ready-to-Wear at Harvey Nichols Riyadh, has joined We Are COCO as our first consultant for the Kingdom of Saudi Arabia. Noura brings with her a decade of rich experience in the fashion industry, having also contributed significantly at That Concept Store in Dubai.
Noura’s extensive background in buying for both men’s and women’s apparel, combined with her deep understanding of the Middle Eastern market, positions her uniquely to guide brands looking to establish or expand their presence in this vibrant region. Moreover, Noura has successfully founded and developed a linen clothing line in the UAE, catering to a diverse clientele, which further highlights her expertise in product development and market penetration.
In her own words, Noura states: “WE are COCO is a very organised platform which supports buyers to develop talent that could be successfully placed in department stores. I believe in adding value to brands and supporting their growth on a larger global scale."
Throughout her career, Noura has set up creative strategies to maximize space in departments for brands, set up sales per square meter or per brand, and worked closely with the Majid al Futtaim group to launch the concept store, among many other achievements.
WE feel Noura is the ideal mentor and commercial strategist to help your brand grow, scale and develop an in-depth understanding of the Middle East market.
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Harrords, Luxury Womenswear + Childrenswear Buyer – Sabina Rahim Joins WE are COCO
WE are COCO proudly welcomes Sabina Rahim to its Board of Retail Mentors. Sabina, a seasoned Luxury Buyer specialising in womenswear and childrenswear at London's iconic department store, Harrods. Her valuable insights span from effectively capturing the attention of renowned department stores to comprehending the nuanced preferences and dislikes of luxury shoppers.
Sabina expressed, "WE are COCO is creating a platform where buyers can share their industry-leading knowledge and provide guidance on forging perfect vendor partnerships. With the retail landscape becoming increasingly challenging, this knowledge and guidance can be the key to success."
Sabina's impressive portfolio encompasses working with contemporary, luxury and super brands, allowing her to harmoniously blend data-driven strategies with an intuitive understanding of fashion trends. Her adeptness in navigating complex processes and vendor requirements equips her to tackle common challenges, smoothing the path for brands in their journey.
