WHO are "WE"
WE are COCO is the leading management consulting firm in fashion and retail. With an extensive network of 350+ buyers, creatives and executives. We bridge the gaps between experience and industry through three fundamental pillars: education, mentorship, and innovation; empowering professionals to excel and businesses to grow.
MEET OUR BUYERS
1. The Team
Book a complimentary consultation with our team to discover how WE can assist you. Learn more about our services and take that crucial next step in achieving your goals. Let us be your guide to success.
Book Now →2. The Application
After approval, WE will create your brand profile, which helps us schedule MEET the BUYER sessions and connect with global sales agents and distributors.
3. Grow Global
Your profile is visible to over 350 retailers, agents, and distributors in our network. When they express interest and you confirm, we directly connect you with buyers, sales agents, or distributors to boost your sales and business growth.
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Harvey Nichols - Designer and Contemporary Buyer - Noura Al Faqih Joins WE are COCO
We are thrilled to introduce Noura Al Faqih, a highly experienced and talented Buyer for Designer and Contemporary Women Ready to Wear from Harvey Nichols Riyadh in Saudi Arabia.
Noura’s expertise is best for brands looking to penetrate the Middle East Market and customers. She has worked for That Concept Store in Dubai, with over 10 years of buying experience for both mens and women's apparel. Noura also holds expertise in product development being the founder of a successful linen clothing line in the UAE which caters to both men & women.
“WE are COCO is a very organised platform which supports buyers to develop talent which could be successfully placed in department stores. I believe in adding value to brands and supporting their growth on a larger global scale." said Noura.
Throughout her career, Noura has set up creative strategies to maximize space in departments for brands, set up sales per square meter or per brand, and worked closely with the Majid al Futtaim group to launch the concept store, among many other achievements.
WE feel Noura is the ideal mentor and commercial strategist to help your brand grow, scale and develop an in-depth understanding of the Middle East market.
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Harrords, Luxury Womenswear + Childrenswear Buyer – Sabina Rahim Joins WE are COCO
WE are COCO proudly welcomes Sabina Rahim to its Board of Retail Mentors. Sabina, a seasoned Luxury Buyer specialising in womenswear and childrenswear at London's iconic department store, Harrods. Her valuable insights span from effectively capturing the attention of renowned department stores to comprehending the nuanced preferences and dislikes of luxury shoppers.
Sabina expressed, "WE are COCO is creating a platform where buyers can share their industry-leading knowledge and provide guidance on forging perfect vendor partnerships. With the retail landscape becoming increasingly challenging, this knowledge and guidance can be the key to success."
Sabina's impressive portfolio encompasses working with contemporary, luxury and super brands, allowing her to harmoniously blend data-driven strategies with an intuitive understanding of fashion trends. Her adeptness in navigating complex processes and vendor requirements equips her to tackle common challenges, smoothing the path for brands in their journey.
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Farfetch, Senior Business Development Manager, E-concessions – Andrea Carta Joins WE are COCO
WE are COCO is pleased to Andrea Carta, a Senior Business Development Manager, E-Concessions at FARFETCH to is Board of Global Fashion Mentors.
With nearly a decade of industry insights and experience under his belt, Andrea is a titan in the fashion industry. Andrea's passion is working with brands who want to understand how to integrate luxury marketplaces into their B2C channels. Brands can connect with him to learn more about global customers' buying habits and trends, explore new business opportunities and learn how to grow their brands.
“More than ever the industry is ferociously competitive. WE are COCO provides a platform for connection with seasoned professionals who can act as a reliable voice for guidance and feedback to help brands stand out from the crowd. “Andrea Carter - Senior Business Development Manager, FARFETCHAndreas specialises in various areas of establishing a brand's presence in the e-commerce realm, ranging from selecting appropriate channels to devising pricing strategies, visual merchandising and e-commerce and negotiating commercial terms for a marketplace agreement. -
Al Tayer Group, Assistant Buyer– Anastasia Gurskaya Joins WE are COCO
Your Brand Mentor Anastasia Gurskaya is an experienced Assistant buyer at Al Tayer Group, Dubai.
Following her departure from TSUM Russia in Moscow, Anastasia is now responsible for buying and allocating more than 90 Designer and Evening wear brands with Womenswear for Harvey Nichols Dubai, Bloomingdales Dubai & E-com, Bloomingdales Kuwait & E-com.
“Having been able to work both in the UK and Russia, partnering and working a lot with Italians, French and Americans, I am able to compare the cultural differences in terms of work culture, business approach and communications. It is vital to understand those to gain success and I am happy to help people/companies/brands on that journey”
Anastasia Gurskaya
Whilst working as a team finding and curating young brands and talent, she worked closely with the international stylist, influencer and ex-creative director of TSUM Moscow - Natasha Goldenberg. Her team were amongst the first worldwide to buy Khaite, starting from their very first season. They were also the first to discover Jacquemus, Cecilie Bahnsen, Peter Do and Casablanca and bought them to Russia.
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Stitch Fix, Senior Buyer - Men's - Whitney Parkhill Joins WE are COCO
We are COCO is pleased to welcome Whitney Parkhill, Senior Buyer - Men's to it's Board of Brand Mentors. With over 15 years experience, Whitney launched her retail career at Bloomingdale's in NYC gaining experience running both store side and the ecommerce businesses across RTW and Men’s.
Whitney has extensive relationships in the industry and is known for her long standing connections. Additionally, she has a keen eye for style and trend, knows how to build an attention grabbing assortment while also balancing the financials to run a profitable business. Her experience in the ecommerce and tech space makes her a forward thinker that is constantly innovating. Data is the future of how we buy and collecting that from customers and clients is key in ensuring OTB dollars are spent efficiently and effectively while delivering a client right assortment! Whitney currently lectures for the Retail Studies program at Indiana University as well as mentors a new and upcoming black designer at Stitch Fix who has recently launched her line at Saks and Shopbop (and soon to be Stitch Fix!)
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Former ASOS Menswear Buyer -Rebecca Thompson Joins WE are COCO
We are COCO is please to welcome Rebecca Thompson, former Menswear Buyer at ASOS to it's Board of Brand Mentors. Rebecca has 10+ years experience across two Global retailers Asos.com and Urban Outfitters USA. She has been living and working in the US for almost 7 years so has extensive knowledge of the American market.
Rebecca is super passionate about what she does with a love for streetwear brands, sneakers and sportswear, she has worked with Streetwear brands such as Chinatown market, denim brands; Levi’s and US Heritage brands, Polo Ralph Lauren and Calvin Klein and bought head to toe across the Clothing, Accessories and footwear categories.
"With over 10 years in the industry I want to share my learnings and knowledge to help new and existing brands and retailers. I love the idea of working with the other experienced buyers and the network that We are Coco has built so far and continues to build" Rebecca Thompson, Former Menswear Buyer, ASOS
The Board
The WE are COCO Board of Retail Mentors is a network of over 350 retailers, buyers, and creative directors dedicated to supporting fashion brands and businesses. They offer mentorship, market appointment prep, collaboration, product development, and strategic sales guidance to students, entrepreneurs, and business owners, bridging industry experience with fashion talent for commercial success.