WE ARE COCO
WE are a global retail consultancy and brand development agency, headquartered in London, with offices in Houston, Paris and Dubai.
WE are COCO supports the very best emerging fashion talent through our global showroom and MEET the BUYER, an invitation only programme which connects brands to global retailers.
WE are COCO welcomes Rebecca Stratton, Former Buying Manager, to its Board of Brand Mentors. Rebecca has 20+ years of successful experience as a Senior Buyer. In her most recent position in Liberty London, Rebecca worked as a Buying Manager, managing 75+ brands across designer and small boutique start-ups.
Rebecca is known for her aesthetic eye and ability to identify new trends and shape collections to maximise sales and profit. Leading with Design and quality defines every area of her work.
Rebecca has also managed large budgets of £150m+ for two Major Multi-Channel retailers, buying both branded and own-brand product development, with a proven track record of creating and delivering strategy.
We are COCO is pleased to welcome Whitney Parkhill, Senior Buyer - Men's to it's Board of Brand Mentors. With over 15 years experience, Whitney launched her retail career at Bloomingdale's in NYC gaining experience running both store side and the ecommerce businesses across RTW and Men’s.
Whitney has extensive relationships in the industry and is known for her long standing connections. Additionally, she has a keen eye for style and trend, knows how to build an attention grabbing assortment while also balancing the financials to run a profitable business. Her experience in the ecommerce and tech space makes her a forward thinker that is constantly innovating. Data is the future of how we buy and collecting that from customers and clients is key in ensuring OTB dollars are spent efficiently and effectively while delivering a client right assortment! Whitney currently lectures for the Retail Studies program at Indiana University as well as mentors a new and upcoming black designer at Stitch Fix who has recently launched her line at Saks and Shopbop (and soon to be Stitch Fix!)
We are COCO is please to welcome Rebecca Thompson, former Menswear Buyer at ASOS to it's Board of Brand Mentors. Rebecca has 10+ years experience across two Global retailers Asos.com and Urban Outfitters USA. She has been living and working in the US for almost 7 years so has extensive knowledge of the American market.
Rebecca is super passionate about what she does with a love for streetwear brands, sneakers and sportswear, she has worked with Streetwear brands such as Chinatown market, denim brands; Levi’s and US Heritage brands, Polo Ralph Lauren and Calvin Klein and bought head to toe across the Clothing, Accessories and footwear categories."With over 10 years in the industry I want to share my learnings and knowledge to help new and existing brands and retailers. I love the idea of working with the other experienced buyers and the network that We are Coco has built so far and continues to build" Rebecca Thompson, Former Menswear Buyer, ASOS
WE are COCO is pleased to welcome Joshua Nunan, Buying Manager at The Iconic to it's Board of Brand Mentors. Joshua is an experienced Buying Manager with a demonstrated history of working in the retail and wholesale industry.
Over the past 3.5 years he has been responsible in expanding The Iconic’s designer brand portfolio across fashion, footwear & accessories. He recently lead the launch of their new Beauty category and is about to launch Homewares.
"I thrive on meeting new creative and talented people, I am confident I will learn as much through these experiences as I will be able to share" Joshua Nunan, Buying Manager, The Iconic
WE are COCO is pleased to welcome Jes Rhoads, Senior Buyer at BHLDN to it's Board of Brand Mentors.
Your Brand Mentor, Jes Rhoads is the Senior Buyer of Gowns, Reception, Flower Girls, and Lingerie for BHLDN, the wedding retailer sister brand of Anthropologie. She previously was a seasoned Buyer at Anthropologie as the Buyer of Sweaters.
Jes’s knowledge extends across product selection and development, assortment planning, and sales analysis. She has successfully led core product strategies across multiple categories and launched exclusive collaborations with a range of market partners.
“It is so exciting that there is finally a company that connects emerging brands with buyers in the industry to help support the future of the retail world. There is nothing more thrilling than watching these special brands grow and become successful.” Jes Rhoads,Senior Buyer BHLDN
WE are COCO is pleased to welcome, Anissa Draa, Luxury and Designers Womenswear Buyer at Printemps to its Board of Brand Mentors.
Anissa has over 13 years’ experience in the Fashion and Luxury Industry and is a real Parisian. For the last 3 years and built up her experience by occupying different positions in Retail (Christian Dior), Visual Merchandising (Gucci), Retail Buying (Givenchy) and now multi-brand Buying (Printemps.com).
“I am pleased to join We are Coco to share my expertise, my passion and knowledge of the Fashion Industry and to help brands working on disruptive strategies.” Anissa Draa, Printemps
MEET the BUYER
MEET leading retail buyers. Get crucial brand mentorship to optimize your sales strategy or work on unique collaborations and special development projects.
Audrey Swanson, Revel Rey Swim
MEET our BRANDS, WE are proud to represent a global collective of the hottest emerging fashion brands. Book an appointment or request a look book. WE are COCO now encompasses Men’s, Women’s and Children's Ready to Wear (RTW), Accessories, Swimwear and Resort.