Your Brand Mentor, Shannon Powell is a seasoned buyer at US based retailer Intermix, which displays designers across 30 boutique stores and a luxury global e-commerce site.
Shannon has played a crucial role in shaping the retail outlook at Intermix, both curating and developing product lines.
With nearly a decade of buying experience across Sportswear, Active wear and Denim departments, Shannon has earned major growth margins by introducing new brands to the US market. She also serves as a key representative for sustainability initiatives at Intermix and plays an active role in both strategy and process implementation.
As a mentor, she will work with you to help you select the best product range, increase your brand's buyer appeal, consumer and buyer retail uptake and optimize your brand for wholesale. She looks at your collection through the eyes of a Buyer, providing honest, accurate and in-depth feedback at industry level.
What to expect from your time with Shannon:
- Collection Curation
- Trend Analysis
- Pricing Architecture
- Competitor Analysis
- Range planning
- Wholesale and Retail Pricing Review
- Online Sales Analysis
- Seasonal Sales Strategy
- Product Development
- Brand Development