Kimberley Walker – Buyer & Merchandiser GlobeIn
WE are COCO
Your brand mentor, Kimberley has been a seasoned buyer and brand manager for almost a decade, working across both bricks and mortar retail and direct-to-consumer E-commerce. Having been trained in fashion design, she enjoys marrying creative thinking with commercial thinking and driving impactful execution. Kimberley has experience purchasing, launching and managing products and brands across the APAC and US markets.
Kimberley specializes in fashion accessories and footwear, with some home goods experience. She can advise in areas such as reviewing product assortments, go-to-market strategies for fashion start-ups, launching new brands and helping brands establish their unique point of view.
Kimberley is passionate about brands that push boundaries when it comes to adding function to design, as well as companies that think beyond the sale of their product. For example, brands building in and considering the sustainability impact of their product development, as well as brands that incorporate positive social impact into their business model.
Kimberley is excited to meet the next emerging designers and brand innovators, and help guide them to grow into brand leaders!
What you can expect from your time with Kimberley:
- Range planning, optimization
- Collection curation
- Brand + Product Strategy
- Product development
- Product lifecycle management
- Go-to-market strategy
- Sales analysis
- Pricing architecture
- Social impact and sustainability
- Retail + wholesale buying
- Scaling handmade goods and small-batch production
- Subscription + pre-sale business modelling
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Blog posts
Al Tayer Group, Assistant Buyer– Anastasia Gurskaya Joins WE are COCO
Your Brand Mentor Anastasia Gurskaya is an experienced Assistant buyer at Al Tayer Group, Dubai.
Following her departure from TSUM Russia in Moscow, Anastasia is now responsible for buying and allocating more than 90 Designer and Evening wear brands with Womenswear for Harvey Nichols Dubai, Bloomingdales Dubai & E-com, Bloomingdales Kuwait & E-com.
“Having been able to work both in the UK and Russia, partnering and working a lot with Italians, French and Americans, I am able to compare the cultural differences in terms of work culture, business approach and communications. It is vital to understand those to gain success and I am happy to help people/companies/brands on that journey”
Anastasia Gurskaya
Whilst working as a team finding and curating young brands and talent, she worked closely with the international stylist, influencer and ex-creative director of TSUM Moscow - Natasha Goldenberg. Her team were amongst the first worldwide to buy Khaite, starting from their very first season. They were also the first to discover Jacquemus, Cecilie Bahnsen, Peter Do and Casablanca and bought them to Russia.
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Blog posts
Stitch Fix, Senior Buyer - Men's - Whitney Parkhill Joins WE are COCO
We are COCO is pleased to welcome Whitney Parkhill, Senior Buyer - Men's to it's Board of Brand Mentors. With over 15 years experience, Whitney launched her retail career at Bloomingdale's in NYC gaining experience running both store side and the ecommerce businesses across RTW and Men’s.
Whitney has extensive relationships in the industry and is known for her long standing connections. Additionally, she has a keen eye for style and trend, knows how to build an attention grabbing assortment while also balancing the financials to run a profitable business. Her experience in the ecommerce and tech space makes her a forward thinker that is constantly innovating. Data is the future of how we buy and collecting that from customers and clients is key in ensuring OTB dollars are spent efficiently and effectively while delivering a client right assortment! Whitney currently lectures for the Retail Studies program at Indiana University as well as mentors a new and upcoming black designer at Stitch Fix who has recently launched her line at Saks and Shopbop (and soon to be Stitch Fix!)
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Blog posts
Former ASOS Menswear Buyer -Rebecca Thompson Joins WE are COCO
We are COCO is please to welcome Rebecca Thompson, former Menswear Buyer at ASOS to it's Board of Brand Mentors. Rebecca has 10+ years experience across two Global retailers Asos.com and Urban Outfitters USA. She has been living and working in the US for almost 7 years so has extensive knowledge of the American market.
Rebecca is super passionate about what she does with a love for streetwear brands, sneakers and sportswear, she has worked with Streetwear brands such as Chinatown market, denim brands; Levi’s and US Heritage brands, Polo Ralph Lauren and Calvin Klein and bought head to toe across the Clothing, Accessories and footwear categories.
"With over 10 years in the industry I want to share my learnings and knowledge to help new and existing brands and retailers. I love the idea of working with the other experienced buyers and the network that We are Coco has built so far and continues to build" Rebecca Thompson, Former Menswear Buyer, ASOS
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